Marketing Strategy

I have no real tech education or knowledge and for this reason I think I'm the perfect person to explain why this industry falls short when it tries to appeal to ordinary people.

A 'tech revolution' 'web 3' etc gets people excited but it also scares and alienates people and because it is so difficult for most people to understand.

You need to talk about the good technology that already exists rather than the endless possibilities and the changing world because it is too daunting for customers.

I'd describe and try and sell Litentry using contactless card payments as a digestible example. Where you no longer have to enter your bank pin to make a payment. It's a widespread technology that's safer and easier because you have to reveal less information during the transaction. This aligns nicely with the ethos of Litentry.

IT DOESN'T MATTER THAT BLOCKCHAIN PAYMENTS AND CONTACTLESS PAYMENTS AREN'T THE SAME THING.

WE MAKE THINGS EASIER

This is a better line to tread than 'trustless'
People will never trust something they don't understand and the idea that this information is 'unhackable' and 'encrypted' and 'trustless' will just not be accepted by ordinary people at this stage. It displays the prowess of the technology to money hungry investors but it doesn't make it digestible to anyone wanting to actually use it.

'We make things easier' is what allows McDonald's to factory farm and Google/Apple/Amazon to be successful.

Don't talk about the blockchain technology if you want to attract ordinary people. People need to know they are not even using crypto technology. They don't care how it works, they just want something that makes things easier.

Crypto is fundamentally seen as unreliable and people feel more comfortable sharing personal information with google than Litentry regardless of how their data is used because even though they should, on the whole people just don't give a shit.

Make things easier otherwise you aren't providing a service, people have made it clear they don't care that much about their data being used so stop talking about it. Your idea of 'trustlessness' is the strong moral foundation and backbone of this technology but people don't need to hear about it. It will help the workers of Litentry feel good about working at Litentry but it won't help sell Litentry to anyone else.

It feels perverse to stray away from the thing that makes you stand out but I do believe that it would be wise to just steer clear until people are more comfortable with the industry.
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