Leveraging Litentry IdentityHub to Empower the Web3 Advertising Ecosystem

Background

In the era of Web2, user data rights were controlled by third-party platforms. With the rise of Web3, Litentry IdentityHub presents us with a novel perspective: granting users genuine ownership and control over their data.

Core Advantages of Litentry IdentityHub

1. Identity Verification: Ensuring the authenticity of each user's identity.
2. Data Ownership: Users have complete control over their data.
3. Cross-chain Capabilities: Ability to extract user identity information across multiple blockchain platforms.

Solutions & Feature List:

Based on the following multi-dimensional scoring model, tangible tags are analyzed and calculated.

Multi-dimensional Scoring Model:

1. On-chain Interaction Score:
   • Determining a user's potential interests and investment tendencies based on their interaction with specific smart contracts (such as participating in a particular DeFi project or purchasing NFTs).
   • Avoid tracking or storing specific transaction contents, focusing solely on interaction frequency and type, ensuring privacy.
2. Activity Score:
   • Analyzing a user's on-chain activity (such as transaction frequency or the number of projects participated in) to gauge their openness to new projects or products.
3. Social Media Influence Score:
   • With user authorization, analyzing their public behaviors on social media, such as tweets, shares, likes, to determine their interest in certain topics.
   • Only using authorized, public data, ensuring no personal information is stored.
4. On-chain Reputation Score:
   • Utilizing Litentry IdentityHub's cross-chain feature to assess a user's reputation and reliability across different chains, such as frequent governance participation or records of malicious behaviors.

Tag Generation Mechanism:

• Dynamic Update: Regularly updating tags as user behaviors change, ensuring real-time relevance.
• Multi-level Tags: Generating sub-tags for users in addition to basic ones, describing user characteristics in greater detail. For instance, under "NFT Enthusiast," there could be "Art Collector" or "Game Player".
• Tag Weighting: Assigning different weights to each tag based on the frequency and recency of user behaviors to more accurately reflect their current interests.

Conclusion & Recommendations

With Litentry IdentityHub, we are not merely bringing innovation to the advertising market. We are also setting a solid baseline for user rights in the digital age. In such a new model, every user can directly benefit from their data, and advertisers can achieve their market goals more